Name: Mexico - La Yerba (Natural) - Theory Coffee Roasters
Brand: Theory Coffee Roasters
Price: 22.9 USD
Availability: InStock

D7rk7Xin54_mXVzrHkasp, whole_beans

Hazelnut, Cookie Butter, Chocolate Covered

Mexico - La Yerba (Natural)

weight

D7rk7Xin54_mXVzrHkasp

grinds

whole_beans

The town of La Yerba is a small community on the northern side of the San Juan Volcano. The community was originally founded under the name of El Astal, but in 1969 the town was relocated to border a highway as a newly formed Ejido and was named La Yerba. To this day the community remains integrated by 35 Ejidatarios with a total of 786 inhabitants; 383 women and 403 men, according to the census of INEGI, 2013. The economy of La Yerba is tied to its two most important crops, coffee, and avocados. With one harvest immediately following the other, there are only a few months a year where farmers have guaranteed income. By working with San Cristobal and CAFESUMEX, farmers receive a price adjustment based on the quality and sale price 4 to 6 months after the harvest of their coffee, in addition to the price they receive for their coffee in cherry form.

      As a newly formed society, ASTAL has not had the chance to build a wet mill. The coffee they produce is instead processed as a dried natural. Instead of removing the pulp and mucilage from the coffee cherries, the coffee is only rinsed off then immediately set out to dry while still in cherry form. This process is very similar to drying a grape into a raisin. By allowing the coffee to dry as whole cherries, many flavors and characteristics are imparted onto the coffee bean. Naturally processed coffees are known to have a heavier mouthfeel, lower acidity, and distinct fruity characteristics. Ms. Andrea Flores De La O, the president of ASTAL, provides a system of premiums for coffee produced by women, which has enabled the society’s eight female members to get their coffee to market. La Yerba Womens Afrutado is one of those coffees.



Roasting coffee was originally an escape fantasy/retirement dream for owner Sam LaRobardiere, until roasting equipment and some green coffee basically fell into his lap. Then as a hobby roaster, he began selling at a pop-up for community events and artisan markets, and in 2018 took the leap to open both a roastery and coffee shop. 

Over the years, the folks at Theory Coffee Roasters have honed their coffee skills and built strong coffee-sourcing relationships. Along the way, they have had some fun achievements. While Theory is motivated by the great accomplishments of the past, we continue to be even more excited about the future. Our commitment is to continue to bring our beloved customers even more award-winning coffees that are roasted to display the optimal balance of each coffee's best attributes. You can buy with confidence that Theory will deliver the best coffees in the world...right to your doorstep.

Theory Coffee Roasters

Sam LaRobardiere

We are a Collaborative of coffee roasters working together to roast the finest coffees in the world to their optimum roast level. We roast to bring out the complexity, clarity, and natural sweetness to the forefront of each cup. 

Mexico - La Yerba (Natural)

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